By understanding and catering to the needs of the buyer throughout the journey, B2B marketers can decrease sales cycle times and increase the chances of winning a sale. In today's busy company world, B2B companies are under increasing pressure to reduce their sales cycles and increase their win portions. B2B marketing has the special difficulty of … Read More

Mark Donnigan: It's going fantastic, Ben. I am so happy to be here on your program.Ben: Absolutely. We more than happy to have you on the show. Especially given the importance and the seriousness of the subject we're mosting likely to be tackling throughout this conversation too, which is one that I think is really under-discussed. One that may if … Read More